Business
50 Top B2B Marketing Influencers, Experts and Speakers To Follow In 2022
![50 Top B2B Marketing Influencers, Experts and Speakers To Follow In 2022](https://kallayil.com/wp-content/uploads/2021/12/202150B2BMarketingInfluencersList600x373-252x157.jpg)
The business landscape of 2021 includes a wealth of B2B influencers who are shaping the future of marketing for 2022…...
Why the Best ‘Customer Journeys’ Place Mobile at the Center
![Why the Best ‘Customer Journeys’ Place Mobile at the Center](https://kallayil.com/wp-content/uploads/2017/04/smartphone-200x123.jpg)
Industry leaders are transforming their businesses by making the user experience on mobile devices the center of their marketing strategies,…...
World Cup Marketing: Brands try to score in a digital world
![World Cup Marketing: Brands try to score in a digital world](https://kallayil.com/wp-content/uploads/2015/07/World-Cup-1-1024x440-200x85.jpg)
Measuring the real effect that a brand’s online content has on consumer awareness and buying habits is a key concern…...
How to break through the digital noise
![How to break through the digital noise](https://kallayil.com/wp-content/uploads/2015/07/photo-gopi-kallayil_0-190x200.gif)
Google’s Gopi Kallayil: How to Break Through the Digital Noise The company’s chief evangelist for brand marketing explains how to…...
Why Brands need to practice Nimbleocity
![Why Brands need to practice Nimbleocity](https://kallayil.com/wp-content/uploads/2015/07/Newcastle-Brown-Ale-1024x440-200x85.jpg)
Brands that take bigger risks are reaping greater rewards in the world of digital marketing, write Google’s Eric Solomon and…...
Brand Challenge: Is there a recipe for going viral.
![Brand Challenge: Is there a recipe for going viral.](https://kallayil.com/wp-content/uploads/2015/07/Screen-Shot-2019-06-16-at-6.58.40-PM-252x151.png)
It’s every marketer’s dream to see a campaign go viral. However, earning the engagement of a passionate audience can be…...
Six digital marketing traps that CMOs should avoid
![Six digital marketing traps that CMOs should avoid](https://kallayil.com/wp-content/uploads/2015/07/Screen-Shot-2019-06-16-at-7.03.42-PM-252x155.png)
Digital media is evolving rapidly and requires more than traditional marketing. In this opinion piece, Suzie Reider, Google’s managing director…...
Business Value of Mindfulness
![Business Value of Mindfulness](https://kallayil.com/wp-content/uploads/2015/07/Screen-Shot-2019-06-16-at-7.08.51-PM-198x200.png)
Google's Gopi Kallayil On The Business Value Of Mindfulness Comment Now Follow Comments No reasonable person doubts that basic literacy is…...
9 principles of innovation E- cornell
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In just 15 short years (how time flies when it comes to innovation online), Google has gone from a company…...
Fast Company – 9 principles of innovation at Google
![Fast Company](https://kallayil.com/wp-content/uploads/2014/10/Screen-Shot-2019-06-16-at-7.22.22-PM-252x191.png)
WANT TO KNOW WHAT'S IN GOOGLE'S SECRET SAUCE? CHIEF SOCIAL EVANGELIST GOPI KALLAYIL DISHES OUT THE TECH GIANT'S SUCCESS RECIPE.…...
Stanford GSB article. How to break through the digital noise
![Stanford GSB article. How to break through the digital noise](https://kallayil.com/wp-content/uploads/2014/10/Screen-Shot-2019-06-17-at-11.01.06-AM-252x163.png)
The company's chief evangelist for brand marketing explains how to "get your customers to listen." If you want to know…...
World Cup Marketing Dollars: Brands Try to Score in a Digital World
![World Cup Marketing Dollars: Brands Try to Score in a Digital World](https://kallayil.com/wp-content/uploads/2014/07/Screen-Shot-2019-06-17-at-11.08.57-AM-252x168.png)
Measuring the real effect that a brand’s online content has on consumer awareness and buying habits is a key concern…...
Synchronicity Google Style: Intention to Manifestation
![Synchronicity Google Style: Intention to Manifestation](https://kallayil.com/wp-content/uploads/2013/05/dalai_lama_desmond_tutu61-300x200.jpg)
Small is truly beautiful. A single email winged its way from the Dalai Lama’s office to my Google colleague Shailesh…...
Rage and Business
![Rage and Business](https://kallayil.com/wp-content/uploads/2013/07/Screen-Shot-2019-06-16-at-7.39.53-PM-252x187.png)
A question, people here sometimes echo, but only faintly so is "Among all the career opportunities offered here, will I…...
Wharton leadership digest
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By Kate Faber, Coordinator, Wharton Leadership Program You don’t need to write names on your palms anymore. You won’t have to…...
Notes from the Bush
![Notes from the Bush](https://kallayil.com/wp-content/uploads/2013/07/Screen-Shot-2019-06-16-at-7.43.55-PM-252x167.png)
The flight we are taking from JFK goes to Dakar in Senegal, Banjul in The Gambia, and Abidjan in Cote…...
Tanzania – Climbing Mount Kilimanjaro – Polé, Polé
![Tanzania](https://kallayil.com/wp-content/uploads/2013/07/tanzania011-200x131.jpg)
Mount Kilimanjaro, from a distance, looks like a bunt with a dollop of ice cream on its top. It rises…...
Vote in the 2012 Presidential elections
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The yoga community in America has historically looked towards India and learnt from the teachers and wisdom traditions that originated…...
Essays
Where Do You Come From?
![Where Do You Come From?](https://kallayil.com/wp-content/uploads/2015/06/2015-05-29-1432916403-6225672-151-thumb-1-150x200.jpg)
A new kind of being may be coming to light--a citizen of this International Empire--made up of fusions (and confusions)…...
Iceland
![Iceland](https://kallayil.com/wp-content/uploads/2013/07/iceland011-200x150.jpg)
Iceland - Small place, Big Soul Iceland is a small place with a big soul. It is designed to startle…...
Cyprus – “Siga, Siga”
![Cyprus](https://kallayil.com/wp-content/uploads/2013/07/agia_napa1-200x133.jpg)
From the sky Cyprus looks like a lotus leaf floating in the Azure blue Mediterranean basin. With fewer than 800,000…...
Yoga & Meditation
Stay connected
![Stay connected](https://kallayil.com/wp-content/uploads/2015/07/digital_242_01_art1.jpg)
The trend toward enlightened thinking in the high-tech world yields wisdom for all of us about how to stay connected…...
Where Do You Come From?
![Where Do You Come From?](https://kallayil.com/wp-content/uploads/2015/06/2015-05-29-1432916403-6225672-151-thumb-1-150x200.jpg)
A new kind of being may be coming to light--a citizen of this International Empire--made up of fusions (and confusions)…...
Comfortably Numb
![Comfortably Numb](https://kallayil.com/wp-content/uploads/2013/07/GopiKallayilatBentonLearning6thAnnualInspireGala-200x133.jpg)
It is my first few weeks at The Wharton School of Business at the University of Pennsylvania in Philadelphia. The…...
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