Business

50 Top B2B Marketing Influencers, Experts and Speakers To Follow In 2022

50 Top B2B Marketing Influencers, Experts and Speakers To Follow In 2022

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The business landscape of 2021 includes a wealth of B2B influencers who are shaping the future of marketing for 2022…...

Why the Best ‘Customer Journeys’ Place Mobile at the Center

Why the Best ‘Customer Journeys’ Place Mobile at the Center

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Industry leaders are transforming their businesses by making the user experience on mobile devices the center of their marketing strategies,…...

World Cup Marketing: Brands try to score in a digital world

World Cup Marketing: Brands try to score in a digital world

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Measuring the real effect that a brand’s online content has on consumer awareness and buying habits is a key concern…...

How to break through the digital noise

How to break through the digital noise

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Google’s Gopi Kallayil: How to Break Through the Digital Noise The company’s chief evangelist for brand marketing explains how to…...

Why Brands need to practice Nimbleocity

Why Brands need to practice Nimbleocity

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Brands that take bigger risks are reaping greater rewards in the world of digital marketing, write Google’s Eric Solomon and…...

Brand Challenge: Is there a recipe for going viral.

Brand Challenge: Is there a recipe for going viral.

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It’s every marketer’s dream to see a campaign go viral. However, earning the engagement of a passionate audience can be…...

Six digital marketing traps that CMOs should avoid

Six digital marketing traps that CMOs should avoid

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Digital media is evolving rapidly and requires more than traditional marketing. In this opinion piece, Suzie Reider, Google’s managing director…...

Business Value of Mindfulness

Business Value of Mindfulness

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Google's Gopi Kallayil On The Business Value Of Mindfulness Comment Now Follow Comments No reasonable person doubts that basic literacy is…...

9 principles of innovation E- cornell

9 principles of innovation E- cornell

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In just 15 short years (how time flies when it comes to innovation online), Google has gone from a company…...

Fast Company – 9 principles of innovation at Google

Fast Company

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WANT TO KNOW WHAT'S IN GOOGLE'S SECRET SAUCE? CHIEF SOCIAL EVANGELIST GOPI KALLAYIL DISHES OUT THE TECH GIANT'S SUCCESS RECIPE.…...

Stanford GSB article. How to break through the digital noise

Stanford GSB article. How to break through the digital noise

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The company's chief evangelist for brand marketing explains how to "get your customers to listen." If you want to know…...

World Cup Marketing Dollars: Brands Try to Score in a Digital World

World Cup Marketing Dollars: Brands Try to Score in a Digital World

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Measuring the real effect that a brand’s online content has on consumer awareness and buying habits is a key concern…...

Synchronicity Google Style: Intention to Manifestation

Synchronicity Google Style: Intention to Manifestation

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Small is truly beautiful. A single email winged its way from the Dalai Lama’s office to my Google colleague Shailesh…...

Rage and Business

Rage and Business

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A question, people here sometimes echo, but only faintly so is "Among all the career opportunities offered here, will I…...

Wharton leadership digest

Wharton leadership digest

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By Kate Faber, Coordinator, Wharton Leadership Program You don’t need to write names on your palms anymore. You won’t have to…...

Notes from the Bush

Notes from the Bush

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The flight we are taking from JFK goes to Dakar in Senegal, Banjul in The Gambia, and Abidjan in Cote…...

Tanzania – Climbing Mount Kilimanjaro – Polé, Polé

Tanzania

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Mount Kilimanjaro, from a distance, looks like a bunt with a dollop of ice cream on its top. It rises…...

Vote in the 2012 Presidential elections

Vote in the 2012 Presidential elections

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The yoga community in America has historically looked towards India and learnt from the teachers and wisdom traditions that originated…...

Essays

Where Do You Come From?

Where Do You Come From?

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A new kind of being may be coming to light--a citizen of this International Empire--made up of fusions (and confusions)…...

Iceland

Iceland

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Iceland - Small place, Big Soul Iceland is a small place with a big soul. It is designed to startle…...

Cyprus – “Siga, Siga”

Cyprus

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From the sky Cyprus looks like a lotus leaf floating in the Azure blue Mediterranean basin. With fewer than 800,000…...

Yoga & Meditation

Stay connected

Stay connected

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The trend toward enlightened thinking in the high-tech world yields wisdom for all of us about how to stay connected…...

Where Do You Come From?

Where Do You Come From?

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A new kind of being may be coming to light--a citizen of this International Empire--made up of fusions (and confusions)…...

Comfortably Numb

Comfortably Numb

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It is my first few weeks at The Wharton School of Business at the University of Pennsylvania in Philadelphia. The…...
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